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Cultural Tourism

Papers presented at The Robert Gordon University Heritage Convention 1994

Edited by J M Fladmark

 

Hardback £42.00   $84.00

Publication date 1994

448 pages

ISBN 978 1 873394 15 1

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How important are our cultural assets to tourism? this book explores policy issues in a vitally important area of economic activity. It will be of interest to all those who are concerned with the arts and tourism in the private sector, in central and local government, museums, the voluntary sector and universities. The emphasis is on the multi-faceted and dynamic nature of culture, the mutual dependency of conservation and enterprise, and the need to pursue an integrated approach to policy making.

Contents:
SHIFTING PERSPECTIVES Visions of the Future:
  • Cultural identity in a changing Europe Lester Borley
  • Heritage in Ireland’s tourism recovery Sean Browne
  • Heritage recreated in the USA – Colonial Williamsburg and others William Tramposch
  • Celebration of enterprise – expos and garden festivals Brian Evans
  • Asset formation and heritage policy Peter Howard
  • Here stand our cultural heroes – but have they stood in vain? Duncan Macmillan
  • The cultural potency of Scotland Phillip Hills
  • Theme park Britain – who benefits and who loses? Priscilla Boniface

POLICY AND PRACTICE How to Focus Strategy and Action:

  • The pull of cultural assets Gordon Adams
  • A strategy for theme trails David Silbergh, Magnus Fladmark, Gordon Henry and Michael Young
  • The image of a region – the need for a clear focus Howard Fisher
  • A heritage strategy for Moray Alistair Campbell
  • What price access? – visitor impact on heritage in trust Trevor Croft
  • Where the shoe hurts – the ecological impacts of tourism Thomas Huxley
  • Loving them to death – sustainable tourism in national parks John Anfield
  • Green tourism and farming Richard Denman 

REALITY OR IMAGE The Role of Heritage Interpretation:

  • Presenting historic Scotland Duncan Macniven
  • Marketing our past David Breeze
  • Interpretation in the Highlands William McDermott and Ross Noble
  • Interpreting St Andrews Michael H Glen
  • The Braes of Glenlivet – a study of oral history Priscilla Gordon-Duff
  • The whisky experience – interpretation and brand identity Ann Miller
  • Whisky heritage or heresy? Michael Moss
  • The role of the museum in interpretation – the problem of context Colin Thompson
  • Telling the story in museums Richard Harrison
  • Visual complexity – are we cleaning our heritage to death? Christopher Andrew

CULTURAL SUSTENANCE Making a Meal of Our Heritage:

  • Scottishness in architecture – towards a theory of regional interpretation Charles McKean
  • Imagination in architecture – art and technology in the context of place Robin Webster
  • The Scots language - European roots and local destiny Sheila Douglas
  • The image of Scotland in literature Paul Scott
  • Homecoming of the Deskford Carnyx – after 2000 years of silence John Purser
  • European culinary capital – the subversive sausage Elisabeth Luard
  • A taste of Scotland’s food Catherine Brown
  • The food of North East Scotland Donald Carney
  The editor:

Magnus Fladmark is Professor Emeritus at Robert Gordon University where he started the Heritage Management Programme in 1992 following a public sector career in which he played a central role in many Scottish heritage initiatives and related government policy. A prolific writer, his advice has been widely sought both at home and abroad. His masters degree course is now taught in Russia, and he has laid the intellectual foundation for the Heyerdahl Institute.

From the reviews:
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Donhead Publishing 2008