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In Search of Heritage as Pilgrim or Tourist? Papers presented at The Robert Gordon
University Edited by J M Fladmark Hardback £42.00 $84.00 Publication date 1998 512 pages ISBN 978 1 873394 24 3 |
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The intriguing hypothesis of this volume is that the medieval pilgrim industry was the start of modern tourism. Although triggered by religious motivation, it is argued that pilgrims were equally driven by a desire for adventure, discovery and cultural enrichment. The authors confirm that we can learn much from studying the past, both about the motivation for travel and about how to attract visitors. In a provocative paper, Professor Dean MacCannell of California argues that we are today turning attractions of authentic heritage into minor places by allowing them to be supplanted by commercial dreamworks designed to seduce the tourist and line the pockets of remote corporations. Like the other contributors, he deals with issues of profound interest to policy makers and managers in public agencies, the tourism industry, museums, galleries, at cultural venues, historic and outdoor sites, and to those in consultancy and education. |
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Donhead Publishing 2008 |