In Search of Heritage
As Pilgrim or Tourist?
Papers presented at The Robert Gordon
University
Heritage Convention 1998
Edited by J. M. Fladmark
Hardback £42.00 $84.00
Publication date 1998
512 pages
ISBN 978 1 873394 24 3
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The intriguing hypothesis of this volume is that the medieval pilgrim industry was the start of modern tourism. Although triggered by religious motivation, it is argued that pilgrims were equally driven by a desire for adventure, discovery and cultural enrichment. The authors confirm that we can learn much from studying the past, both about the motivation for travel and about how to attract visitors.
In a provocative paper, Professor Dean MacCannell of California argues that we are today turning attractions of authentic heritage into ‘minor places’ by allowing them to be supplanted by commercial ‘dreamworks’ designed to seduce the tourist and line the pockets of remote corporations. Like the other contributors, he deals with issues of profound interest to policy makers and managers in public agencies, the tourism industry, museums, galleries, at cultural venues, historic and outdoor sites, and to those in consultancy and education.
How it all started – early routes of merchants and soldiers Anne Mustoe v In search of holy places – then and now John Wilkinson v The Apostle of Scotland – is it Ninian or Columba? Ian Bradley v Two Pilgrim towns – a quest for St Andrew and St Margaret Jurek Alexander Putter v Voices of the Cherubim – a musical Odyssey to Scotland John Purser v To Santiago de Compostela – a journey of remembrance Nicholas Luard v St Olav of Norway – reviving Pilgrim ways to Trondheim Mari Kollandsrud v Mementoes to take home – the ancient trade in souvenirs Godfrey Evans v From India to Japan – Buddhism then and now Brian Burke-Gaffney v Japanese Pilgrims to the West – their impact since the 16th Century Paul Akria Kadota v From Aberdeen to Nagasaki – Thomas Blake Glover in Japan Alexander McKay v The arts and identity – from pilgrimage to Grand Tour Duncan Macmillan v Heraldry and identity – from knights to corporate branding Gordon Casely v Language and identity – modern sources of written Scots William Donaldson v Action in a language war – how the Kist/A’ Chiste was won Robbie Robertson v Cultural capital and identity – Scotland’s democratic intellect Magnus Fladmark v Food in folk tradition – how Scotland celebrates the seasons Catherine Brown v The meeting of cultures – El Pueblo de Los Angeles Jean Bruce Poole v Religious life and art – St Mungo Museum in Glasgow Harry Dunlop v A museum challenge – the iconography of New Zealand William Tramposch v A regimental shrine – the Gordon Highlanders Museum Stuart Allan v A city harvesting the sun – Aberdeen Maritime Museum John Edwards v South Indian folk heritage – breaking new ground at Dakshinachitra Deborah Thiagarajan v African heritage – the assets of Sierra Leone Arthur Abraham v Echoes of Africa – Jamaica’s musical heritage Olive Lewin v Making minor places – dilemmas in modern tourism Dean MacCannell v Serial soap addiction – from screen viewing to pilgrimage Patricia Sterry v In search of brand identity – the makers of Wales campaign John Carr v The image of Alsace – trails for imbibing tourists Dragan Crnjanski v Historic Norway – identity and issues in heritage policy Hild Sørby v Poland in transition – the spirit and identity of Cracow Jacek Purchla v Sir Patrick Geddes – pilgrimage and place Murdo Macdonald v New pilgrims old towns – the historic burghs of Scotland David Cameron v Scottish Mercat Croces – their spiritual and secular significance Lindsey Thomson and Dennis Urquhart v Reading the city – approach and orientation Brian Evans